Grand Opening of Messe Taoyuan: Ushering in a New Era for Taiwan’s Urban MICE Economy

Messe Taoyuan (Taoyuan Exhibition Center), a venture backed by the Ministry of Economic Affairs and operated by Hakuhodo Interplan Group, officially opened its doors on October 29, 2024. The opening ceremony coincided with the 2024 JCI World Congress, drawing over 6,000 delegates and guests, including diplomats from more than 20 countries and prominent leaders in the MICE industry. With an investment of NT$4.6 billion, this state-of-the-art, multifunctional MICE venue has not only become a new landmark in Taoyuan but also sets a new benchmark for Taiwan’s urban MICE economy.

**Asia-Pacific Transportation Hub: Fostering Global Industry Connections**

Situated in the Qingpu district, Messe Taoyuan is poised to be a vital platform for business and trade. Its strategic location near Taipei Port and Taoyuan International Airport positions Qingpu as Taoyuan’s gateway to international business. From Messe Taoyuan, major business centers across the Asia-Pacific can be reached within four hours. This accessibility will not only draw international MICE participants but also create a robust ecosystem that integrates tourism, luxury accommodations, dining, transportation, and related industries, driving regional economic growth and enhancing destination marketing.

**World-Class MICE Facilities: Building Taiwan’s MICE Hub**

Spanning a area of 80,000 square meters, Messe Taoyuan boasts advanced, sustainable architectural design and technology. As Taiwan’s largest international conference venue, it offers versatile configurations to accommodate up to 8,800 attendees. Facilities include a grand hall with seating for 3,200, a spacious banquet hall, 20 multifunctional conference rooms, and an exhibition hall featuring 600 standard booths (9 square meters each). Messe Taoyuan is a premier MICE venue in northern Taiwan, rivaling any global convention center. This facility not only positions Taoyuan as a rising MICE destination but also adds a vital link to Taiwan’s MICE corridor, establishing the island as a hub for Asia-Pacific business and industry exchange.

**Incubating Original MICE IP: Supporting Local Brands on the Global Stage**

Messe Taoyuan is expected to attract over 2 million visitors annually, creating approximately 6,000 direct and indirect jobs in Qingpu and surrounding areas. Michael Tu, chairman of Interplan Group and CEO of Messe Taoyuan, noted, “The economic impact of a city convention center extends beyond the MICE sector; it drives growth across various industries.” In addition to serving as a dual-core convention center for meetings and exhibitions, Messe Taoyuan features an art gallery that will partner with government and corporate entities to develop Taiwan’s MICE IP. By blending exhibitions, conferences, shopping, dining, and entertainment with art trading and cultural creativity, Messe Taoyuan aims to deliver a unique MICE experience.

**Global Strategy: Generating Significant Synergies**

With over 40 years of experience, Interplan Group is a leader in the MICE sector, leveraging expertise across all facets of MICE activities. Through cross-sector collaboration and global connectivity, Messe Taoyuan is set to become a key player in promoting Taiwan’s industries and MICE brands on the world stage, serving as a platform for knowledge sharing and business exchange.